Apple's App Store Reaches 25 Billion Downloads, Now on Pace for 15 Billion Apps Per Year

Apple's App Store today reached 25 billion downloads since its inception in 2008, and along with the milestone comes the end of the company's "25 Billion App Countdown" promotion launched just over two weeks ago. The winner of the promotion, who is yet to be announced, will be awarded a $10,000 gift card valid for App Store, Mac App Store, or any other iTunes Store content.

app store 25 billion
The App Store took a little under two and half years to reach 10 billion downloads, and less than six additional months to reach 15 billion downloads.

app store 25 billion graph
With today's milestone, the App Store has seen its last 10 billion downloads come over a period of just eight months, putting Apple's pace at 15 billion downloads per year and undoubtedly continuing to accelerate. As tracked by our sister site AppShopper, Apple has approved a total of nearly three quarters of a million apps for the App Store, with over 550,000 of them currently available in the store.

Popular Stories

iOS 18

Here Are Apple's Full iOS 18.5 Release Notes

Tuesday May 6, 2025 2:17 pm PDT by
Apple today seeded the release candidate version of iOS 18.5 to developers and public beta testers, giving us a look at the final version of the update that will be provided to the public next week. With the release candidate, Apple provided release notes, so we have a more complete look at the new features that are included in the update, including those that weren't found during the beta...
siri glow

iPhone Users Now Able to Submit Claims in $95 Million Siri Spying Lawsuit

Wednesday May 7, 2025 11:40 am PDT by
If you owned a Siri-compatible device and had an accidental Siri activation between September 17, 2014 and December 31, 2024, you could be eligible for a payment from Apple as part of a class action lawsuit settlement. Apple in January agreed to pay $95 million to settle a class action lawsuit involving Siri spying accusations, and a website to distribute the funds has now been set up and...
Nineth iOS 19 Feature

iOS 19 Beta is a Month Away With These New Features for Your iPhone

Thursday May 8, 2025 7:37 am PDT by
The first iOS 19 beta is just one month away, and there are already many new features and changes that are expected with it. Apple should seed the first iOS 19 beta to developers immediately following the WWDC 2025 keynote, which is scheduled for Monday, June 9. Following beta testing, the update should be released to the general public in September. Below, we recap the key iOS 19 rumors...
Foldable iPhone 2023 Feature Homescreen

Apple's Foldable iPhone Display Tech May Set New Industry Standard

Thursday May 8, 2025 3:29 am PDT by
Apple's upcoming foldable iPhone will feature a new type of display panel developed by Samsung that has never been used in a foldable product, claims a source with links to Apple's supply chain. According to the account yeux1122 on the Korean Naver blog, the foldable iPhone will use a custom display process for which Apple will hold branding trademark rights, and that meets Apple's stringent ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17: What's New With the Cameras

Friday May 2, 2025 3:52 pm PDT by
We've still got months to go before the new iPhone 17 models come out, but a combination of dummy models and leaks have given us some insight into what we can expect in terms of camera changes. Apple is adding new camera features, and changing the design of the camera bump for some models. You might be skeptical of dummy models, but over the years, they've proven to be a highly accurate...
maxresdefault

Video Review: Two Months With the M4 MacBook Air

Wednesday May 7, 2025 12:42 pm PDT by
It's been nearly two months since the M4 MacBook Air launched, so we thought we'd take another look at the machine now that it's been out long enough to do some serious testing with it. Subscribe to the MacRumors YouTube channel for more videos. Introduced in March, the MacBook Air is equipped with Apple's latest and greatest M4 chip, so it's more than capable of handling day-to-day tasks...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...

Top Rated Comments

jayfehr Avatar
172 months ago
...how generous from a company that's sitting on 100 billion in cash.

They could have just let the milestone pass and kept the $10k. You seem like the type of guy who would get a new car for your 18th birthday then complain about the colour.
Score: 31 Votes (Like | Disagree)
campingsk8er Avatar
172 months ago
watch it be some 10 year old or 80 year old that didn't even know about the promotion
Score: 23 Votes (Like | Disagree)
malcolmffc Avatar
172 months ago
$10,000 is $10,000 but how on earth could I spend that on the iTunes store?

Easy! Write your own app, and submit it to the app store. Set the price to $10000 and buy it with your gift card. You'll get $7000 in cash.

:D
Score: 14 Votes (Like | Disagree)
bb426 Avatar
172 months ago
If you just downloaded a bunch of apps, please raise your hand...
Score: 13 Votes (Like | Disagree)
Lukeyy19 Avatar
172 months ago
not only apps but anything at the apple store hmm new iMac, macbook. iPad,IPod, may 2 or 3 or even 4. fun to dream :):):):):)

No, only App Store, ITunes Store and iBookstore. It's not for the Apple Store.
Score: 11 Votes (Like | Disagree)
aschronicle Avatar
172 months ago
Shoulda

I hope I win :D I've just spent 20 bucks on apps!

Shoulda just gone for free ones
Score: 10 Votes (Like | Disagree)